I believe a few years back, Texas Instruments released a 'hand computer';
however, some other company (Sharp?) released a nearly identical product, but
called it a programmable calculator. Despite nearly equal perfomance, the TI
version died. Why? In part because people were scared off by the term 'hand
computer' (this was at the beginning of the PC rush, I believe), thinking it
was too complicated to use, while something that was merely a 'programmable
calculator' *sounded* more user-friendly.
A rose by any other name may still be rose, but that doesn't mean people will
buy it...